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Fundraising Tips

Whether you're a first-timer or an experienced fundraiser, we’ll help you meet and exceed your goals. And we’ll reward you too! Why? Because we know it takes hard work and because your support is essential! Register, set up your personal fundraising page, post your photo and videos, and tell your story. Then email your page link to your friends and family so they can donate and support you.

Fundraising made easy – click on this cool tips sheet for some inspiration! The more you raise, the more you can help give a more certain future to endangered and threatened species! Helping these species at risk gives hope that wildlife – and our planet – can be restored.




You can also download a pledge form to collect and keep track of your pledges.

Set a personal goal

Every participant who raises $50 will receive an official WWF-Canada certificate of participation in this event, but this is just a start. Check out our fundraising rewards and keep these in mind as you work towards your goal. Fundraising rewards are available for participants who raise $85 or more!

What will your fundraising goal be?

• $100? $250?
• $1 for each step you’re not climbing?
• Beat last year's goal by 10%?

Nervous? Rest assured, there are many ways to fundraise. People will be happy to support your efforts AND help not only species at risk but also the place they call home, such as the rare white Spirit Bear and its home in the vibrant Great Bear Rainforest!

Create your list of possible supporters and donors

Friends, family, teachers, co-workers, doctors, hairstylists, dentists, mechanics, or classmates. And don't forget everyone who has ever asked you to sponsor them for a charity before! Be creative. Everyone has a stake in protecting vulnerable species and protecting our planet! The easiest way to ask is through an email from your personal fundraising page.

When asking for pledges, mention that "my average pledge has been around $X. Can you sponsor me?" Or let them know that their donation can help support work on endangered species, from right whales and marine turtles to tigers!

Take full advantage of WWF’s online fundraising page

Sign up online and create your very own personal and group fundraising pages, we give you the tools to create your own page – it’s easier than you think!

Pass the link around

Once you have created your very own personal and group fundraising pages, publicize it everywhere. Include it on your social media sites like Facebook and Twitter. Text it to your friends too! Remember to post it to your site more than once so it will show up often in your friends' newsfeeds. Ask your friends to forward the link to their networks too.

Have some fun

Organize activities such as a bake sale at work. Hold a garage sale and donate the proceeds to your fundraising goal.

Hold a dinner or theme party for your friends, and charge per plate. Tell them that all proceeds will be going both towards your fundraising goal and to help wildlife and the habitats they call home!

Company support

Many companies have matching gift programs. Ask your company to match the donations you have collected. This is a great way to double your sponsors' contributions while helping their company gain visibility as a result of their support for WWF. Double the contributions can make double the impact in providing safer and more sustainable environments for species at risk, like the gentle giant of the Arctic – the walrus!

Don't forget about your company e-bulletins or newsletters!! Ask your company to place an article about your participation. And of course, many companies are already fantastic supporters of WWF-Canada! Thank you!!

Use WWF online materials

In the months and days leading up to May, post links to WWF online resources like our experts' own blogs - sometimes scientific, but easily understood and concise. Send around environmental tips and use the materials already available online from WWF. Doing this will add variety to your posts and give you enough material for regular online activity and show potential donors how committed you really are. Best of all, you will definitely raise awareness for Canada’s wildlife and wild places as you raise funds!

Follow-up

If you haven't received a response from someone you've asked for a donation from, you can send them a reminder email or follow-up with a phone call; let them know that they are helping endangered species recover - like right whales, tigers and rhinos – from the brink of extinction and building a future in which humans live in harmony with nature!

Keep posting your fundraising page and share updates on social media, this will help you engage with your friends and family and encourage them to donate to your fundraising goal.

Say thank you to your donors

It is very important to thank your sponsors for supporting you. WWF will send you email to let you know when people donate to your page. Follow-up with your donors and thank them in person or by sending them a thank you email. Share updates on social media thanking donors for their support in helping you reach your goal.

Don’t forget the deadline

Both your online and offline donations received by WWF-Canada on or before Friday May 2nd at 7:00 am, will count towards your eligibility for great fundraising rewards!

Helpful hints

• Tell potential sponsors that they will get a tax receipt for donations of $20 or more.
• Update friends and family on your progress.
• Change your voicemail and email signature to include your participation.
• Carry your pledge form(s) with you everywhere – you never know when you will run into someone who wants to help out.
• Post a quick YouTube video about your participation and ask people to donate. Share this link with your networks.
• Use upcoming gatherings with family and friends as opportunities to fundraise, such as Family Day, March Break, Passover, Good Friday and Easter Monday.
• Start a fundraising piggy bank and gather your loose change in it - it will add up quickly.

Fundraising rewards!

WWF is happy to offer fundraising rewards for our participants who fundraise $85 or more. Challenge yourself to raise as much money as you can to help ensure that fresh water keeps flowing. This allows marine species at risk in Canada, like Blanding’s turtles, to have a better chance of both surviving and thriving for years to come!

Check out our Fundraising FAQs for more great info.

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